New Media in the Refined Market Place
THE MORE THINGS CHANGE: OLD BOTTLES NEW WINEWhile watching the 2007 edition of that great American excuse for a food-fest, the Super Bowl, I was reminded of a bowl telecast moment from twenty three years ago. During the 1984 SuperBowl broadcast, a landmark TV commercial aired for Apple Computer to announce their newest paradigm altering [...]
Commercial Printing Methods
What are my choices for printing my catalog? What are the different types of catalog printing and which ones are the best for my catalog? In this article I will go over several types of catalog printing to help you answer those questions.Let’s start with the different types of presses that are used for printing [...]
New Media in the Refined Market Place
THE MORE THINGS CHANGE: OLD BOTTLES NEW WINEWhile watching the 2007 edition of that great American excuse for a food-fest, the Super Bowl, I was reminded of a bowl telecast moment from twenty three years ago. During the 1984 SuperBowl broadcast, a landmark TV commercial aired for Apple Computer to announce their newest paradigm altering [...]
New Media Wave Crashing In On Traditional Outlets
It has been almost twenty years since the Internet burst onto the scene and changed the way Americans communicate. However, access to this universal forum was only the first step in what was to become a large tangle of products and ideas making information faster, more accurate and more compact. These new innovations fall under [...]
How to Choose the Right Commercial Mortgage Broker
Commercial mortgage brokerage is an elaborate process that involves the performing of an extensive series of tasks and building a solid broker client relationship so that all the parties involved can benefit from the collaboration. With the help of an experienced and dedicated commercial mortgage broker, the borrower benefits from professional assistance in structuring the [...]
Social Media Optimization : a New Theme for Publicity
It is very important for every business to use the latest technology and techniques to survive in this competitive world. And the similar approach is applicable in the field of promotion and publicity. However, the market has found a solution for this complexity and termed it as ‘social media optimization’ or commonly known as SMO. [...]
Digital Signage: Digital Advertising Networks Emerge as Valuable Addition to Media Mix
Since beginning this column last fall, I’ve attempted to point to trends, analysis and reports that gauge the development of digital signage and identify the strengths and opportunities for this emerging medium.I’m not alone on this mission. An excellent white paper from Profitable Channels makes a strong case for digital signage networks as an effective [...]
